Commerce sales in 2021 were close to $4 trillion, which demonstrates a greater economic activity than the entire G7 nation of Germany in the same year. Despite its giant market size, the e-commerce market is still expected to grow over 11.5% annually.

The issue is that, as shown in Figure 2, a few businesses dominate the eCommerce sector. If SMEs are to have a chance of competing with these conglomerates, they should embrace digital transformation and smart investments to: